Sunday, May 11, 2008
120 [m ] Getting Animated
a) Ben on bike: Pencil with digital color
b) 2 poster concepts: pencil and ink with digital color
Cartoon Network's campaign to get kids up and active, Get Animated, gets refreshed every year with new characters and design. For 2007, Ben 10 was added in the form of original art of Ben on a mountain bike. The final art was handled by Darren Hunt.
Here as a couple of unused poster concepts. The Get Animated poster would be used as advertising space announcing the touring carnival of fitness activities. It would also serves as the design basis for all associated materials like mailing labels and premiums.