Monday, April 25, 2011

120 [m ] : Cartoon Network 2011 Calendar

Cartoon Network makes 12-month calendars as a matter of marketing need, viewed as a premium to help keep the network and it’s original shows near the forefront of our business partners’ minds.

As such, they’re not commercially available.
As such, they’re not a “line item” on the annual budget.
As such, there was no 2010 calendar.
As such, the 2011 hit the schedules late in the year with a couple of weeks of production time.

Each month was assigned to an artist/ designer, to be done in a minimalist, 3-color (black, white and a color), Saul Bass style.

In the end, I designed four, with three featured in the final calendar, (the monthly grid on the spiral bound calendar hangs below the single page of art):

To convey the idea of “robots in high school” of this pilot cartoon, the pattern of the composition book is composed of character head silhouettes and machine parts. Without the show being approved for a full season at the time of the calendar’s production, the page was replaced by...

Dude, What Would Happen
This show is what I call “Jackass Junior,” where three reckless hosts take preposterous concepts to their ridiculous, often explosive conclusions. An early attempt on this had the figures drawing as white chalk on a black board.

Scooby-Doo! Mystery Incorporated
This new incarnation of the timeless cartoon, tells of tales of the five-some’s early association with an over-arching mythology. Where the new show’s character design is a slick updating of the original “Scooby-Doo, Where Are You?”, I chose a character grouping from “The New Scooby-Doo Movies.”

Young Justice
This is a new show from Warner Bros. animation based on a DC comic. Much like the Teen Titans, the heroic team’s roster is comprised of young former sidekicks of Justice League of America members and of young heroes new to the crime-busting scene. In this incarnation, the team includes, Kid Flash, Artemis, Aqualad, Superboy, Robin and Miss Martian. 
At the top on the layout, are the JLA mentors, Aquaman, The Flash, Batman, Superman and Green Arrow. At the left, is an early rendition with two white radial bursts intersecting creating a moire effect. The idea is a dynamic, new group coming out of the heart of the established group.
At the right is the final version.


  1. The calendar as a whole is pretty impressive, and more so considering from first concepts to press-ready files it was designed and put together in less than two months. All's the more pity people can't buy them.