2008.
Concept 1.
Red pencil and black rollerball ink on copier paper with digital color.
Concept 2.
Red pencil and black rollerball ink on copier paper.
Concept 3.
Red pencil and black rollerball ink on copier paper.
Concept 4.
Red pencil and black rollerball ink on copier paper with digital color.
Concept 5.
Red pencil and black rollerball ink on copier paper with digital color.
Concept 6a.
Red pencil and black rollerball ink on copier paper.
Concept 6b.
Red pencil and black rollerball ink on copier paper with digital color.
Again, like all the Clone Wars marketing the Cartoon Network did and will do, the Sunset Boulevard billboard ad buy would be dependent on available characters and backgrounds from Lucas Films.
Here is a sampling of thumbnails I did from a brainstorm meeting of the creative team.
The ad buy was for a billboard in Los Angeles to be up from four to six weeks across the premiere date of the series. Most of the emphasis was to tease the series launch, but some of the concepts held open the possibility of an evolving billboard in which the billboard would change either week to week or before and after the premiere. Concept 4, for example, could have had the green light-saber gradually cutting out the Cartoon Network logo over the course of four weeks, requiring that each week a slightly different billboard be installed for the effect.
Concepts 2 and 6a proposed layers of flat images for added depth and interest.
Star Wars TM & © Lucas Film LTD.
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