Monday, October 12, 2009
Tee Is for Tuff-Girl
Front tee-shirt design on fuchsia.
17.78 cm x 10.16 cm (7.00 in x 4.00 in.)
Back tee-shirt design in fuchsia.
21.59 cm x 10.16 cm (8.50 in. x 4.00 in.)
Mock-up of design placement on tee-shirt.
Debby, Mannequin head art.
Digital color over scan of cleaned India Ink.
3000 x 2400 pix
One of the most compelling things about using "Tuff-Girl" as the character's name, is it's potential to be adopted by patrons who don't even have a clue about the comic book character. Just as it is with "Wonder Woman," wearing the name on your shirt is a declaration. Not so much the declaration, or a least good ones, are names like "Spider-Man" and "Matter-Eater Lad."
So printed promotional tee-shirts are a natural complement to the books I hope to eventually print and sell. I'll probably branch out to promotional accessories.
If you search the internet for "Tuff-Girl," you will probably come across several apparel companies by a similar name. Some body has the trademark for the apparel category, but I can't tell from the search results which if any. I have the TM for print publishing, but for promotional purposes, I can churn out the tee-shirts.
As a further matter of branding and distinction, I pair the word "unstoppable" with the name. The eventual book and web-site will both bear the name "Unstoppable Tuff-Girl." It's funny how, since a year ago when I made that decision, the word "unstoppable" now pops out to me in advertising I see and hear.
The last, bottom image was made to top a headless body form on which one of the tee-shirt was displayed at the Long Beach Comic Con. Although I printed it at near 16" tall and glued it to a butterflied file folder, it still was a wee bit small for the form. The drawn image had the head about 9 cm (3.5 in.) tall, the largest I've yet done of a finished image of Tuff-Girl or her civilian identity, Debby. This is remarkable to me, I mean, shouldn't I be drawing these characters all of the time? The red gem on the necklace here, is also the most detailed and finalized I've yet depicted it. Largely, there hasn't been a need to finalize the setting design, which again for branding purposes should be distinct. This one is close, but needs a little more refinement.
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Tuff-Girl
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So, I bought that shirt for my wife at Dragon Con in 2013. I looked for more in 2014 but to no avail. Admittedly I am not a comic book fan at all but the shirt was a perfect gift for my wife as she works out constantly, including tough mudders and cross fit training so the tuff girl moniker fit her AND it was pink.
ReplyDeleteI have scoured the Internet and the "tuff girl" has been trademarked by a fitness club in CA. but I think the "unstoppable tuff girl" makes a great cross-over from the comic to the female workout realm.
Produce more shirts and think about a whole clothing line please.