120 [m ] Trade ad

a) Black ink on copier paper.
b) Digital composite, digital color over scan of black ink.
c) Digital composite, scan of black ink.

The was a 2-page spread, trade ad early in 2007. The design look carried over from the successful 2006 "red" campaign, so called because of the red background through out the campaign.

The basic idea here is "look at us!"

We had considered mixing things up with Blooregard in front from Foster's Home for Imaginary Friends, and Four Arms (Ben Ten) juggling Foster's Mac with Jake Spidermonkey and Adam (My Gym Partner's a Monkey). In the end, we used Foster's Eduardo juggling Foster's characters and property.